LETTERING – I need to say..
THE LETTERING is an element linked to externalization, a shared information
sometimes with a diary, sometimes with a postcard to a friend, sometimes with a love letter… sometimes with a newspaper article, headline, stamp or sign
the writing speaks, it wants to communicate and therefore symbolizes a need for externalization
such a great internal turmoil that wants to get out
sometimes a turmoil that’s just a big mess
sometimes huge feelings that can only be whispered in ink and not spoken in words
sometimes so messed up thoughts that they need ink to find a stable shape
sometimes instead, it’s just love
a letter to our beloved, a dedication to our mother, a thought for our son
something so affectionate to be infinite
in any case, it needs to communicate something that comes from our inside to someone who is outside
the writing could also be with a typewriter-style FONT instead of
HANDMADE
and so here things change a bit….
it becomes news, a sure fact
it becomes a machine that writes, something scientific and logical, no longer a human hand connected to a beating heart
it becomes the article of a newspaper or a telegram
it becomes a galactic coordinate or a firm date
a time
a place
a city
a moment
something precise and immutable, objective, immutable by feelings
it becomes a reliable news
or it could be written with a ruined marker that doesn’t work anymore
or with a brush that discharges ink only in strokes
it can be something urgent and shouted that doesn’t mind the form but the need to arrive loud and clear, giant and quickly
or it could be…. everything you want, depending on the font that you choose, the impact that the writing can have on the interpretation of our mind changes
what does not change, is the need to communicate
with love, but always irreverent
